Tuesday, April 14, 2009

George Hincapie Launches New Denim Line


Hincapie Sportswear, manufacturer and marketer of distinctive clothing for the performance cyclist, has launched a new website to promote the company’s Hincapie Premium Denim Collection. HincapieDenim.com features Hincapie’s fashionable new collection of contemporary denim that celebrates the active lifestyle, while capturing the chic and sophisticated designer feel of the new brand.

“I’m very proud of Hincapie Premium Denim and the new website,” said Rich Hincapie, President of Hincapie Sportswear.  “I think the site really captures the brand image and excitement of our new denim collection.  Our customers are interested in contemporary style on and off the bike.  Designer denim is an integral part of today’s active lifestyle for many people.  The Hincapie Premium Denim Collection features fashion-forward designs for the modern lifestyle.  The new denim line definitely enhances the high fashion and distinctive style that is exemplified by our Hincapie cycling apparel line.”

Hincapie has created stylish designs that look and feel as good on the runways of Paris as they do on the back roads of California. Hincapie Premium Denim jeans retail for $144.99 and are available in popular men’s and women’s sizes in five designer styles for each gender. The garments are available through select Hincapie bicycle retailers and on www.hincapie.com. Information on Hincapie’s entire line of men’s and women’s apparel is available at www.hincapie.com or at Hincapie retailers nationwide.

Click on the title link to go to the site.

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