Monday, October 4, 2010

Pop Musician Howie Day to Perform at 1st Annual Kona Concert Series during Ironman Week

Race week during the Ironman World Championships in Kona bustles with activity of nervous athletes, triathlon brands showcasing their hottest products and traditional pre-race meetings and logistics. This year, famed solo ‘pop’ artist Howie Day will break up the customary week activities by performing at the 1st Annual GU Kona Concert Series, hosted by the Sheraton Keauhou Bay Resort & Spa along with a group of leading industry triathlon companies. The event will be held Wednesday, Oct 6, from 6-9pm at the Sheraton Keauhou Bay’s private, outdoor Hawaii Lawn overlooking the Pacific Ocean.

Mitch Thrower, Co-Founder of and former Co-Owner of Triathlete Magazine, will emcee the evening at which many pro athletes will also be in attendance, in particular two-time Ironman World Champion, Craig Alexander, who has traditionally called the Sheraton ‘home’ for him and his sponsors.

“I am hoping that the Kona Concert Series becomes an annual event, providing a unique and fun atmosphere for Ironman attendees, competitors, and industry leaders – BUT we also realize that it’s race week and we respect the need for the competitors to get to sleep at a reasonable time, thus the music will only go until 9pm,” said Franko Vatterott, of the Human Interest Group and one of the event organizers.

While the concert is billed as a free event, the organizers request that tickets are reserved in advance. Tickets are available through a select group of industry companies and media sources: GU, Tri Grand Prix, Saucony TYR, Scott Bikes, Athlete’s Honey Milk, and

There are still tickets available. You can contact the GU Kona Concert Series partners via their on-island locations.

The booth out front 78-6622 Alii Drive


Tri Grand Prix:

TYR House
75-5954 Alii Drive

Scott Bicycles: via Lava Java coffee house off Alii Dr

Athletes Honey Milk –

Human Interest Group: The Human Interest Group The Human Interest Group

About Sheraton Keuhou Bay Resort & Spa
The Sheraton Keauhou Bay Resort & Spa is no stranger to servicing its unique demographic of guests during the busiest week of the year in Kailua-Kona; Ironman World Championships week. Home to the two-time and reigning Ironman World Champion Craig Alexander as well as his team of sponsors, the Sheraton Keauhou Bay has been actively engaging Ironman competitors to stay at the 521 room, 22 acre luxury resort the past few years and is sold out for the latter part of race week for the 2nd year in a row.

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